Whether you have invented a new product you want the world to take notice of, or are simply a retailer who makes a living off the products you sell, you want people to know what products you have to offer and also want them to sit up and take notice of those products. While telling people about the product or products may be helpful, it is far more more helpful for people to actually see what the product looks like or be able to see the special features that a given product has.
Product photographs and Videos Gain Consumers Attention
The simple truth is that being able to see a product stirs most consumer interest that simply describing what products you have for sale. For that reason advertisements, catalogs, product websites and other forms of product advertising all compete for customers by showing pictures or videos of the products they have to offer. The better the photograph or video and the more features of the product consumers can see, the more likely they are to shop at your business and to purchase the product you have to offer making hiring a professional product photographer well worth the investment you make.
What Exactly Is Product Photography?
Product photography is exactly what the name sounds like. It is taking videos of photgraphs of products rather than people, landscapes, or foods. While anyone can take a photograph of any product, the best product photos are done by professional photgraphers who specialize in this type of photography. Professional product photographers take photos of a number of different products including major appliances, vehicles, as well as smaller products such as skin care products, or shoes or clothing. The list of products that can benefit from a special photographer is endless and most product photographers are extremely busy.
Can’t Any Professional Photographer Take Product Photos?
While it is possible for any professional to take product photos professional photographers who specialize in this field take the best product photos. Just like you wouldn’t expect a professional landscape photographer to be able to take the best wedding photos or videos neither should you expect a landscape or wedding photograph to take the best product photos or videos.
The Key to Great Product Photos
Like most photography the key to great product photography is the right lighting. A professional product photographer has the experience to select the right lighting to show off a product to its best advantage. In addition, getting the right angle and having the ability to show off key features in a single photograph or short video are also essential to great product photographs. Of course, a professional product photographer will have a slightly different technique for taking the perfect photo of a bottle of wine then they will for taking for a perfect photograph of a freezer or refrigerator.
Tips for Hiring a Product Photographer
If you are looking to hire a product photographer for your website, advertisement or catalog here are some tips that will help you find the right photographer for you.
- Look for a Photographer Who has Experience at Product Photography- Experience matters, so look for a photographer who has experience taking photographs of products. The more experience a photographer has in this field the better, and finding a photographer who specializes in product photography is the best choice of all. However, make sure that you check and see how long the photographer has been engage in this type of photography and what types of products they have photographed.
- Ask to See the Photographers Work- Professional photographers are proud of the work they do and should be happy to show you samples of their work. Only by seeing some examples of the still photographs or video the photographer has done can you really judge if their work is really what you are looking for.
- Consider a Professional Company- Since single product photographers get a ton of work, they may not be available when you need them. If you can find a professional photgraphy company that has several skilled product photographers that you can choose from you are more likely to be able to get the professional photgraphs you need when you need them.
Why Photo-Flare is the Product Photography Company of Choice For Businesses in NYC
Businesses or even individuals in NYC who need and want excellent product photgraphs or videos more often than not choose Photo-Flare as their company of choice. There are several reasons why we are considered a premiere product photography company including:
- We have several professional product photgraphers. At Photo-Flare we have several professional product photographers which gives our customers the choice of the best product photographer to meet their needs. In addition, by having several photographers available should one photographer be unavailable you can always hire another photographers so that you professional photographs can be done on your timetable.
- We Offer Photography Classes- In addition to having professional photographers to take those product for you we also offer classes to those customers who want to take their own product photographs. A professional photographer who has the knowledge and skills to give “students” tips and tricks to help take their own professional photographs teaches our photographic classes and training programs. Best of all, our photo training can be conducted at your place of business.
- Affordable- Whether you choose to have those professional photographs done by one of our photographers or whether you prefer one of our professional photographers train you or one of your employees our rates are highly affordable making our services an excellent value.
If you need high quality professional product photographs or videos why not give us a call at 1-855-368-6484 and discover what the professionals at Photo-Flare can do for you. It won’t take you long to discover that our photographs can help you to show your products to the best advantage and increase you sales and your profits.