Amazing Article About Product Photography Tips
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Essential Product Photography Tips – We all love shortcuts. If there is a way of doing something in an easy manner, you can bet that people will always figure it out. Photos are an easier way to get information than reading and that is why product photos are crucial. Yes, you will come across articles on products on the internet, but most companies prefer a simple picture over a thousand-word post.
When it comes to running a business, there is no better way to show off products than with good photographs. Over 90% of consumers cite photos as a primary consideration when making a buying decision online and over half of them will leave a site if they do not like how it looks. Simply put, your product photographs have a direct impact on your conversion rates.
In this read, we are going to help you convert more with several essential product photography tips so buckle up.
Keep in Mind That Product Photography is an Investment
In this article, we need you to bear in mind that excellent product images are in the best interest of your company. They are an investment. Whether you take the DIY route or decide to hire a professional photographer to do the heavy lifting, you will be investing time, money or both. However, keep in mind that this is an investment that you really need.
This is one of the most important things that you should do when it comes to product photography. Ask what your photos need appear to match your brand and plan them accordingly.
If you are going to take the images yourself, having a plan will help you stay on track. If you are hiring a professional, then having an idea of what you want will help in terms of proper communication. With such a crucial investment, you do not want to waste money and time by winging it. You want to do this once and do it properly.
Invest in An Excellent Camera
In order to take great photos, you will need to invest in a high-quality camera. Of course, nowadays we have seen smartphones with mindblowing cameras that take excellent photos, but there are numerous features that you will be able to do with a professional camera. For instance, you can be able to switch lenses and shoot from a distance or even change the focus of the background. Ideally, while the resolution of flagship smartphones is high, it is meagre compared to that of a DSLR, which enables you to capture finer details. Keep in mind that the more details you can show, the higher the chances of people buying your products.
Use a Tripod
This is something that most people do not know, but a tripod can completely change how your photos come out. A tripod not only stabilizes the camera, but it allows you to take images at the same angle and the same lighting, thus the same shadows for several photos and products. You will come across numerous affordable tripods online for any type of camera.
Lighting is Key
Drawing with light is the literal meaning of photography and so, it is safe to say that lighting is one of the most important product photography tips. Lighting is essential to creating a great product image. It determines the brightness and darkness and also establishes the atmosphere, mood and tone of a photograph. In order to highlight the colors, luminosity, and textures of your product, you will need to be conscious and able to manipulate lighting properly.
Shoot on White Background
When it comes to showcasing your products, it is advisable to use an infinity cove in order to have a seamless background. You can also use Photoshop in the editing process to remove the image background and put a white background for your photos. This is particularly useful for standard product images.
Don’t Use Filters
A filter is simply an accessory used to alter a photo. Yes, you want your subject to appear in the best light, but you ideally want it to be a precise representation of what your products look like and not false advertising. If there’s a way that you want your product to appear, you have greater flexibility in post-production with programs like photoshop.
With these great product photography tips, you can be certain that you will improve the conversions once people see your photos.